We developed a custom Shopify theme for Floor Authority, addressing technical issues in the existing storefront and creating a more useful online experience for its customers.
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01 / Project snapshot
Floor Authority helps customers find flooring for the spaces they live and work in. For a business built around physical materials, the website needs to make those choices feel tangible before a customer steps into the showroom.
Our Helixum team developed a custom Shopify theme to support that experience. Over two months, we addressed the existing theme’s problems and extended the storefront’s functionality, completing development in October 2024.
02 / The challenge
The existing Shopify theme had technical issues that affected the site’s functionality and usability. Those problems made it harder for the online experience to reflect the business behind it.
03 / Our approach
The existing theme’s technical issues were getting in the way of the customer experience. Our work focused on addressing those problems through a custom Shopify theme.
Flooring is a visual decision. We built a storefront that gives room photography and product information space to work together, connecting inspiration with the materials behind it.
Alongside resolving existing issues, we introduced additional storefront features to support the shopping experience. The goal was a website that better serves the business and the people exploring its products.
04 / The delivery
We delivered a custom Shopify theme that addressed the issues in the previous site and introduced new functionality for the customer experience. The result brought the storefront closer to what Floor Authority needed from its online presence.